What is the Model Alliance?

The Model Alliance (MA) is a volunteer-run advocacy group for models working in the American fashion industry. Models have an industry voice through the MA.

What is our mission?

The Model Alliance believes that models deserve fair treatment in their workplace, and we aim to establish ethical standards that bring real and lasting change to the fashion industry as a whole. We seek to improve the American modeling industry by empowering the models themselves, and we do so by taking the following steps:

- Identify the unique needs of working models in the U.S. and address those needs through expert and confidential support;

- Educate models and the public about labor abuses in the modeling and fashion industries, and provide a forum that allows models to share their experiences, voice their concerns, and build a community;

- Organize models to establish basic rights and protections in their workplace that will enhance the health and vitality of the American fashion industry as a whole.

What are our goals?

We have five primary goals to improve professional standards for working models:

1. Provide a discreet grievance and advice service.

2. Improve labor standards for child models.

3. Promote greater financial transparency and accountability.

4. Provide access to affordable health care.

5. Draft a code of conduct that sets industry-wide standards for castings, shoots and shows.


Our Initiatives & Services

Backstage Privacy

In recent years, models have raised concerns about unauthorized photographs of them changing clothes backstage at New York Fashion Week appearing online. The Model Alliance recognizes that models deserve privacy from invasive photography while on the job. In order to encourage a more professional and respectful work environment for models, we introduced our Backstage Privacy Policy, which recommends that as soon as “first looks” are called, show producers ensure that photographers and any persons unnecessary to the show’s production should leave the backstage changing area until the show has ended and all models have finished changing into their own clothes.

Contact Support@modelalliance.org for help or assistance.

Model Alliance Support

Sexual harassment, problems with agents, and questionable practices are problems in every talent-driven business. Sadly, modeling is no exception. Model Alliance Support is a service for our members. We offer this fully free and discreet assistance service in conjunction with executives from Actors’ Equity Association and the American Guild of Musical Artists. They advise the Model Alliance and enable Alliance members to report and seek assistance with complaints about inappropriate on-the-job conduct, agent issues or work related problems.

Contact Support@modelalliance.org for help or assistance.

Models’ Bill of Rights

To support our Model Alliance organizing campaign, models at our first bi- annual meeting produced a draft Bill of Rights to empower models to demand fair treatment from modeling agencies and clients.

Contact Support@modelalliance.org for help or assistance.

Child Models

We at the Model Alliance recognized that many models start their careers in their early teens, and because the laws governing the employment of child models were not widely enforced nor were they nearly as protective as the laws governing other child performers, we sought to have the law changed.  In June 2013, the New York State Senate and Assembly unanimously voted to pass legislation to amend the definition of "child performer" so as to include child models, and effective November 30, 2013, child models who live or work in New York State are now protected as child performers.  Read more about the requirements to employ child models here.

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