Health Information on Electronic Cigarettes

We at the Model Alliance have received complaints that NJOY, an electronic cigarette company, distributed electronic cigarettes free of charge to fashion models during New York Fashion Week this past month.

Although the Model Alliance cannot ban the distribution of e–cigarettes in or near the workplace, we do not support the availability of e-cigarettes at New York Fashion Week. As such, we would like to inform our members of some of the known facts regarding, and the health consequences resulting from, the consumption of e-cigarettes.

E-cigarettes are battery-powered devices that turn liquid nicotine into a vapor inhaled by the user. New York State law prohibits the sale of electronic cigarettes to individuals who are under 18-years-old. E-cigarettes contain carcinogenic nitrosamines and other harmful impurities derived from tobacco, as well as the poisonous additive diethylene glycol, an ingredient in antifreeze.

According to The New York Times, “[N]icotine – delivered in any manner – can impair adolescent brain development, is extremely addictive and can be dangerous at very high doses to people of all ages.”

The Food and Drug Administration’s investigation of the health risks pertaining to e-cigarettes is currently underway. In the meantime, we stand behind the World Health Organization’s conclusion: “Until electronic nicotine systems are deemed safe and effective and of acceptable quality by a competent national regulatory body, consumers should be strongly advised not to use … electronic cigarettes.


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